Arena-Studios NYC
For Rivian — Confidential
Vehicle in landscape
A Proposal for Rivian — Spring 2026

Current
Lines

339 miles. New York to Montréal.
Tracing the world's newest clean energy corridor
in the Rivian R2.

Scroll
01 — The Concept

The same current that powers New York
runs beneath Lake Champlain.

In Spring 2026, the Champlain Hudson Power Express began delivering 1,250 megawatts of hydroelectric power from Hydro-Québec to New York City. The 339-mile transmission line runs from the U.S.–Canada border through Lake Champlain, down the Hudson River, and into Queens — a continuous path between regions that are economically, geographically, and energetically interconnected.

We propose to follow it. In the R2. Tracing the corridor from Montréal to New York City — documenting the infrastructure, the landscape, and the communities that connect two countries through clean energy. Working the way we always work: guided by place, light, and timing. Allowing the story to unfold without intrusion.

This is not a road trip. It is an editorial document of a historic corridor, told through the land it travels through — and the vehicle that belongs in it.

339
Miles of corridor
1,250
Megawatts of clean energy
2
Countries, one continuous story
Vehicle at lake edge
Bonneville · Vehicle at lake edge
Power lines salt flat mirror
Salt flat · Power line · Mirror
02 — The Route
MONTRÉAL / HYDRO-QUÉBEC U.S.–CANADA BORDER LAKE CHAMPLAIN HUDSON VALLEY NEW YORK CITY / QUEENS 339 mi
03 — Why Us

This isn't a pitch from people
who shoot cars.
It's from people who drive them.

Brittany and Timothy are road trip people. It's not a hobby — it's how they think and how they work. New York to San Francisco on I-80. Miami to Stowe on I-95 to I-91. New York to New Orleans. Moab to Driggs via Salt Lake, Park City, and Jackson Hole. The Hamptons every summer weekend. The back roads of New England, the Hudson Valley in every season, Utah canyon country, Wyoming high plains, and extended drives through Tuscany, Puglia, Sicily, and across Europe. 40+ states between them. The Northeast, in particular, is home terrain — and the road is where their best work gets made.

Brittany was born and raised in Manhasset, NY — where a Rivian dealership now sits on the Manhasset/Roslyn border. She got her first car at 16, a BMW X3, and learned to drive manual on a 1996 two-door Jeep Cherokee with 33-inch tires and a 3.5-inch lift. She has owned three BMWs including a six-speed manual M3 she drove through New York City for a decade, and currently drives a hybrid BMW X series. The progression is not incidental. It is the natural arc of someone who has always taken the vehicle seriously — and who is paying attention to where things are going.

When they drive, Timothy photographs. The interior framing, the mirror reflections, the landscape through glass — these aren't stylistic choices made in post. They are the natural output of two people who spend a lot of time inside a moving vehicle, watching the world change outside the window.

Roads driven
New York to San Francisco on I-80.
Northeast · Southwest · Deep South
Europe · Nearly all 50 states
The road is where the work gets made.
Behind the wheel
Manhasset, NY · Brooklyn
Three BMWs, including a 6-speed manual M3 in NYC
Learned manual on a lifted '96 Cherokee
Manual transmission for 19 years
Currently driving a hybrid BMW X series
04 — The Story
"Guided by place, light, and
the current beneath the road."

Act I — Origin

The journey begins at the Hydro-Québec generating stations — massive, largely unphotographed infrastructure at the edge of the Canadian wilderness. Timothy documents the scale of what gets sent south.

Act II — The Corridor

Through the border, across Lake Champlain, into the Hudson Valley. The landscape shifts from wilderness to farmland to river towns. The transmission line is invisible — the R2 is the only thing marking its path above ground.

Act III — Arrival

Into Queens, where the cable surfaces. The same electrons that began in Québec now power New York. The R2 — running on that same clean energy — completes the circuit. The story closes itself.

Moab canyon river road
Moab, Utah · Canyon Corridor — Timothy Mulcare
05 — Visual Territory
Canyon rock mirror reflection
Moab · Canyon mirror
Vehicle silhouette
Bonneville · Vehicle silhouette
Brittany mirror portrait
Salt flat · Mirror portrait
Mountain highway mirror
Mountain pass · Highway mirror
Lake highway interior
Lake corridor · Highway
06 — The Team

Timothy Mulcare

Co-Founder & Lead Photographer, Arena-Studios NYC

Award-winning photographer and trained photojournalist, graduate of Pratt Institute with a formal foundation in photography and art history. Timothy's work blends documentary storytelling, fine art composition, and architectural spatial awareness into a style defined by three principles: real moments over staged scenes, natural light over artificial setups, emotional authenticity over perfection.

He operates with the ethic of a photojournalist and the precision of a fine art photographer — working quietly, without disrupting the environment, capturing a place as it is truly experienced. The result is imagery that functions simultaneously as editorial storytelling and enduring commercial assets. Not produced. Not manipulated. Honest, elevated, and built to last.

His commissioned work spans globally recognized brands and the publications that define cultural standards in travel, design, and long-form narrative. Current work includes commissioned image capture for PSE&G's upcoming campaign — further grounding Arena-Studios NYC's presence at the intersection of editorial photography and energy infrastructure storytelling.

New York Times Wall Street Journal Architectural Digest Condé Nast Traveler Bloomberg Businessweek The Atlantic Popular Mechanics Apple PSE&G + many more

A selection of publications, brands & clients

On the road

Brittany Arena

Co-Founder & Creative Director, Arena-Studios NYC

Brittany brings 15+ years of marketing, branding, and creative direction to every project — a career built at the intersection of high-stakes asset positioning and luxury brand strategy. At Sotheby's International Realty, she led creative marketing for $10M+ listings, managed global publication placements, and worked directly with top agents on personal branding and visual strategy. At Douglas Elliman, she oversaw new development creative from pre-launch through sellout. As VP of Client Services at Marcus & Millichap, she supported the #1-ranked investment brokerage team through deal marketing and high-stakes client relations.

Arena-Studios NYC is the synthesis of that foundation: a creative studio that operates as an extension of a brand's marketing team — not a content vendor. The work is guided by place, light, and a clear understanding of brand identity, producing imagery that is both considered and enduring. The studio's approach combines photojournalistic integrity with commercial discipline. The result is visual assets built for long-term use — not disposable content.

Recent work includes editorial image capture for Four Seasons Resort Maui at Wailea — approximately 700 images produced under a natural-light, unobtrusive approach aligned with ultra-luxury hospitality standards.

Sotheby's International Realty Douglas Elliman Marcus & Millichap Four Seasons Maui Arena-Studios NYC Editorial · Commercial · Licensing

A selection of clients & collaborations

Night urban
07 — What Rivian Receives

Imagery built for
long-term use.

◈

Editorial Image Library

Full licensed image capture across the 339-mile corridor. Landscape, vehicle, infrastructure, and environmental portraiture. Delivered in full resolution for commercial use.

◈

Long-Form Visual Essay

A sequenced, editorial narrative suitable for Rivian's owned channels, press placement, or submission to editorial partners — at the standard of Timothy's existing publication record.

◈

R2 in Landscape

Hero vehicle imagery across five distinct environments. Each frame designed for campaign use across Rivian's owned and paid channels.

◈

Infrastructure Documentation

Unique access imagery of the CHPE corridor — a visual record that does not currently exist. Rivian as the sole brand associated with documenting this historic infrastructure.

◈

Behind-the-Lens Content

Process documentation for use in brand storytelling — authentic material that places Rivian inside a genuine editorial journey, not a produced shoot.

◈

Press-Ready Narrative

A complete story package — images, captions, and context — formatted for external press placement, positioning Rivian inside the larger story of clean energy infrastructure.

08 — Let's Talk

The current
is already
flowing.

Studio Arena-Studios NYC
Creative Director Brittany Arena
Lead Photographer Timothy Mulcare
Email brittany@arena-studios.com
Website www.arena-studios.com

The images provided are low-resolution previews and are intended for review purposes only. These photos are not authorized for publication, distribution, or any form of public or commercial use.

Arena-Studios NYC — Current Lines — Spring 2026
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